Slopes Marketing

Marketing Operations
September 2021 – January 2024

• I work closely with the client fulfillment team to ensure that all marketing initiatives are planned, executed, optimized, and within budget for the company’s two brands and all of their clients, which are mainly B2B services and SaaS companies.
• I work closely with with the company’s operations manager to ensure all client projects and tasks from meetings, emails, and other channels are adequately captured in our project management tool Asana. I then work closely with our client fulfillment team to ensure these projects and tasks are assigned and executed according to their proper priority and due date.
• I implemented the project/task management methodology of “Getting Things Done”. We integrated this system while using Asana as our project management tool, which helped increase our efficiency and effectiveness in prioritizing and completing both client and internal work.
• I implemented and optimized the company’s HubSpot account in which we grew the account from 0 contacts to 32,000 contacts in the course of 18 months. I then helped the company set up lead nurturing campaigns across the marketing and inside sales function to target key prospects. This resulted in this channel becoming the most valuable channel to generate new MQLs, which had previously been referrals.
• I worked closely with the inside sales team to create sales materials to nurture leads from the prospect stage through closed won. These materials include cold call scripts, cold email templates, marketing audit templates, video outreach scripts, sales decks, and proposal templates.
• I helped the company increase MRR by ~150% in an 18-month period.

Utah Valley University

Adjunct Professor of Digital Marketing
September 2018 – May 2022

• I taught the MKTG 3690 class that focused on the fundamentals of Google Analytics and Google Ads paid search.
• The primary objective of the Google Analytics section was to teach the different reports and how they were applicable to the other areas of digital marketing in their curriculum.
• The primary objective of the Google Ads section was to teach how to create, launch, and optimize a Google Ads paid search campaign.

Global Upside Corporation

Marketing, Demand Generation
January 2019 – September 2021

• Managed 3 Full-Time Marketing Team Members.
• Managed the company’s demand generation function across its five brands (Global Upside Corporation, Global Upside, Global PEO Services, Mihi, Gava Talent Solutions).
• Helped the company increase its monthly marketing qualified lead count by more than 250% within a 32-month period.
• Was the primary administrator of Pardot, the company’s marketing automation platform, while also acting as a primary contributor to its Salesforce administration.
• Managed the database segmentation and email marketing programs to create targeted prospect lists and nurture all prospects through the entire marketing and sales funnel.
• Created, launched, managed, and optimized the company’s paid search ad campaigns on the Google Ads platform. This included effectively scaling the account to a $40k/monthly budget, with positive ROAS.
• Helped implement and optimize an SEO strategy to increase inbound traffic and generate new leads, with inbound traffic being one of the main lead gen channels.
• Set up reporting of demand generation KPIs via Salesforce reports and dashboards. Served as a key member of communication between the company’s marketing team and inside sales and sales teams.

inWhatLanguage

Marketing Manager / Director
June 2016 – December 2018

• Was the primary administrator of Pardot and Salesforce, the company’s marketing automation platform and CRM.
• Trained and managed 15+ marketing team members.
• Helped develop and implement the company marketing strategy to increase marketing qualified leads and increase marketing-assisted sales revenue.
• Management of all marketing channels, both online and offline. Managed SEO initiatives (both on page and off-page).
• Managed PPC campaigns in Google AdWords and BingAds.
• Implementation and management of marketing automation through Pardot.
• Management of all email campaigns. Planned and implemented marketing strategy at trade shows and other related events.
• Managed company website (www.inwhatlanguage.com) through WordPress, including landing page creation, conversion rate optimization and other necessary updates.
• Managed content creation, including company blog, whitepapers, E-books, infographics and video creation.

Digital Marketing Specialist
September 2015 – June 2016

• Assisted in the management of PPC campaigns through Google AdWords and Bing Ads.
• Helped in the creation of company blog posts.
• Helped in the creation and management of marketing automation and email campaigns through Pardot.

Mumberry

Digital Marketing Manager
June 2016 – December 2018 (Part-Time)

• Managed all aspects of the company’s digital marketing efforts, including landing page creation, search engine optimization, digital advertising, and  email marketing. 

Dark Energy, LLC

Digital Marketing Coordinator
February 2016 – June 2016 (Part-Time)

• Managed all aspects of the company’s digital marketing efforts, including landing page creation, search engine optimization, digital advertising, email marketing, and social media accounts.

PepperLu

Sales & Marketing Manager
September 2015 – June 2016

• Planned, implemented, and optimized the company’s overall digital marketing strategy.
• Managed digital marketing campaigns through both paid and organic channels.
• Managed PPC campaigns through Google Adwords and Facebook Ads.
• PManaged company promos through weekly email blasts via MailChimp and social media posts via Facebook and Instagram.
• PManaged all aspects of company’s eCommerce site through Shopify including porducts listings, collection pages, products reviews, and promo material.
• PCreated company’s digital advertising and promotion materials through Adobe programs InDesign, Illustrator & Photoshop.

Utah Valley University

Graduate Assistant, MBA Office
October 2014 – August 2015

• Helped in MBA Office’s student recruiting efforts.
• Helped in various marketing efforts.
• Helped with various administrative duties.
• Managed multiple online google forms to get students feedback on events, classed, and other efforts from the MBA office.

Mike Pectol Consulting

Paid Search Analyst
August 2012 – January 2015 (Part-Time)

• Primarily worked as a paid search campaign manager for 20+ clients with combined budgets of more than $1M/year.
• Helped businesses plan, launch, measure, and optimize their paid search ad campaigns.
• Consistently improved client paid search ad campaign results by following industry best practice for paid search campaign optimization.

97th Floor

Digital Marketing Intern
May 2012 – August 2012

• Involved in guest blogging, from identifying potential guest blogs, generating ideas for articles, and outlining/editing articles.
• Market research to fing current trends among target audience in our campaigns in order to create content plans.
• Managed PPC campaigns through Pinterest.
• Link Building for better SEO results.
• Content Generation,  including generating ideas for creative content for multiple clients.

Author’s Catapult

Digital Marketing Apprentice
August 2011 – April 2012

• Generated ideas for lead generation.
• Created complete Marketing funnel using WordPress and OptimizePress with landing pages and whitepapers.
• Used Google Analytics on marketing funnel pages.
• Created and managed email campaigns in GetResponse.
• Analized websites to see if audience met our target market in order to invite them to advertise as affiliates.
• Managed Shopping Cart thought SamCart.
• Assisted in affiliate marketing outreach program to drive traffic to marketing funnel.
• Created simple images for page within marketing funnel using Adobe Photoshop.
• Managed PPC campaigns thought Facebook Ads.
• Used FB traking pixels to keep track of traffic thought Facebook PPC campaigns.

AMP Smart

Customer Service Manager
April 2011 – August 2011

• Trained new employees on the company policies as well as help develop successful customer service skills.
• Improved work processes of customer service team to be more efficient.
• Helped resolve concerns and issues that are raised by escalated customers.
• Focused on objectives to help improve customer service satisfaction.
• Tracked team productivity to implement goals and initiatives for recognition and improvement.

Xyngular Corporation

Customer Service Manager
June 2009 – April 2011

• Leader of and average team of 15 employees.
• Wrote a training manual (30 pages) for new employee training program.
• Weekly call quality reviews to help customer service reps improve customer service.
• Delivered customer service by phone, email, and Live Chat in both English and Spanish.